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托尼·布莱尔:“祖国未来”系列(四)
标签:名人演说,ITN,TonyBlair,中高级,演讲

托尼·布莱尔在“祖国的未来”系列中关于二十一世纪政治与媒体变幻关系的演讲:托尼·布莱尔向大家指出在通讯、交流手段日新月异不断变化的新世纪,媒体不是主谋,而也是受害者,为面对这种变化的挑战,各媒体想尽办法,不惜以时间的准确真实性为代价去实现在公众间的强烈效应。

If you are a backbench MP today, you learn to give a good press release first and a good Parliamentary speech second. My case however is: it’s terrible to talk about those whole days. There's no point either in blaming the media or ourselves. We are both handling the changing nature of communication and the way we work today. The sooner we recognise this, and this isn’t about the changing context, the better because we can then debate a sensible way forward.

The reality is that as a result of the changing context in which 21st century communications operate, the media are facing a hugely more intense form of competition than anything they have ever experienced before. They are not actually the masters of this change; they are in many ways the victims. The result is however, a media that increasingly and to a dangerous degree is driven by 'impact'. Impact is what matters. It is all that can distinguish, can rise above the clamour, can get noticed. Impact gives competitive edge. Of course the accuracy of a story counts, but it is secondary often to impact.

It is this necessary devotion to impact that is unravelling standards, driving them down, making the diversity of the media not the strength it should be but an impulsion towards sensation above all else.

Broadsheets today face the same pressures as tabloids; broadcasters increasingly the same pressures as broadsheets. The audience needs to be arrested, held and their emotions engaged. Something that is interesting is less powerful than something that makes you angry or shocked.

The consequences of this are acute.

First, scandal or controversy beats ordinary reporting hands down. News is rarely news unless it generates heat as much as or more than light.

Second, attacking motive is far more potent than attacking judgement. It is not enough for someone to make an error; it has to be venal, conspiratorial. Watergate was a great piece of journalism but there is a PhD thesis all on its own to examine the consequences for journalism of standing one conspiracy up.

What create cynicism is not mistakes; it is allegations of misconduct, but misconduct is what has impact.

Third, the fear of missing out means today's media, more than ever before, hunts in a pack. In these modes it is like a feral beast, just tearing people and reputations to bits. But no-one dares miss out.

Fourth, rather than just report news, even if sensational or controversial, the new technique is commentary on the news being as, if not more important than the news itself. So, for example, there will often be as much interpretation of what a politician is saying as there is coverage of them actually saying it.

In the interpretation, what matters is not what they mean; but what they could be taken to mean. This leads to the incredibly frustrating pastime of expending a large amount of energy rebutting claims about the significance of things said, that bears little or no relation to what was intended.

1.backbench
解析:后座议员席
2.clamor
解析:吵闹声,喧嚣声;噪声;吵吵闹闹的要求
e.g. The clamor of the traffic gave me a headache.
3.competitive edge
解析:竞争优势
e.g. Having more knowledge about this product can give you a competitive edge.
4.broadsheet
解析:大幅单(或双)面印刷品;大幅纸张
5.allegation
解析:宣称断言;申述;辩解;主张
e.g. The lawyer's allegation was proved.
6.feral
解析:野生的;野兽的;凶猛的
e.g. A feral goat often walks around their small village.
7.rebut
解析:反驳;揭穿;制止
e.g. If you rebut a charge or criticism that is made against you, you give reasons why it is untrue or unacceptable.
rebutting驳回辩护
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